Full TVC creation through to broadcast
The TVC production process is complex and historically has required the services
from a number of suppliers starting with the advertising agency.
Liaison encapsulates a vast array of services through direct business relationships,
a knowledge of many facets of the process and the ability to guide everyone in the team
to a great result.
Liaison works directly and collaboratively with a hybrid production/post company
and brings together a team of experts that can offer:
Refresh and adapt existing TVCs.
There are many results that can be achieved with existing TVCs and content.
Using both technology and experience, Liaison Creative can manipulate an existing commercial to become a new campaign.
- shooting new elements
- complete digital pack change
- modification of existing animation
- modification of existing live action
Saving money and creating new marketing material for your products.
Scripts accurately displayed in motion.
The process of engaging Liaison both for the research phase and the final TVC production
has massive benefits for the results. It is the major strength of Liaison.
This approach provides an in depth learning and understanding about your products
history, it’s competitors in the category, the aims of the campaign and most importantly
the best pre-production for TVC production that can be achieved.
The look of the animatic can vary between styles depending on the aim of the research.
Particular styles lend themselves to creating multiple campaign concepts for a wide
test of many concepts, where other styles help focus groups understand the central
Some of the techniques that can be used to create clean visual representations
of scripts include;
- Storyboard / Illustrative style.
- Photographic / simple movement style.
- Full shoot and post with low budget approach.
Cross platform asset thinking
Liaison primarily focuses on television commercial production but embraces
the web and understands its current image asset requirements.
With vast experience in web projects, Liaison understands the technology involved,
allowing you to concentrate on design, content and copy.
Shooting and editing styles can be adapted for projects that are web bound
and we ensure animated elements can be cross purposed to enhance consistency
and increase quality throughout a cross platform campaign.
Computer graphic assets can be multipurposed for use in other areas of both
marketing and corporate literature.
Consumer level products can be accurately and flawlessly represented digitally.
Add products to existing programmes
Through the use of the very latest technology, and with our visual effects experience,
Liaison offers digital product placement in conjunction with broadcast partners.
A relatively new option for advertisers is the option to place their product seamlessly
within popular series and or content for some great exposure that is beyond the
normal thread of advertising.
Imagine having your branding as a poster, tv content, or actual product embedded within
It is new, it is different, Liaison can make it happen.